One of South Africa’s favourite food company, Kellogg’s is on a mission to inspire and evoke a renewed sense of creativity in the kids of Mzansi by transforming ordinary family moments into extraordinary bursts of fun and inspiration.
To do this, the Coco Pops & Rice Krispies vanilla brands have joined forces with art supplies company, Crayola as they seek to nourish the creative juices within each child. The iconic brands have come together in a campaign that serves as a vehicle to bring families together by transforming the lives of kids as they give away educational prizes worth R250 000.
All South Africans have to do is get their hands on the unique, hard-to-miss Coco Pops and Rice Krispies vanilla packs, enter via USSD and if you colour it in, you get an extra entry to stand a chance to win educational prizes including school bursaries, tablets, stationary and more.
The Kellogg’s kids’ brands want to promote joy in having families spend time together and reconnecting through the fun on-pack activities. Breakfast can now be a great opportunity for parents to, not only nourish the growth and development of their kids through a great breakfast choice, but they can also help to unleash their creativity and have fun together.
It is Kellogg’s belief that creativity resides not only within the artistically-inclined child, but in all children and it need only be nourished. They aim to show parents and all children that with just a little creative imagination, anything is truly possible.
Kellogg’s will also be sharing some beautiful content pieces of children exploring their wildest imaginations as they respond to the question of how they would make the world a more colourful place and the kind of society they wish to grow up in.
Time to #nourishyourcreativity xx YUMMO!